Columbia University in the City of New York
Columbia University School of General Studies

BUSI W3021x and y Marketing Management 3 pts. Designed to provide students with an understanding of the fundamental marketing concepts and their application by business and non-business organizations. The goal is to expose students to these concepts as they are used in a wide variety of settings, including consumer goods firms, manufacturing and service industries, and small and large businesses. The course gives an overview of marketing strategy issues, elements of a market (company, customers, and competition), as well as the fundamental elements of the marketing mix (product, price, placement/distribution, and promotion).

Course
Number
Call Number/
Section
Days & Times/
Location
Instructor Enrollment
Autumn 2014 :: BUSI W3021
BUSI
3021
11297
001
W 4:10p - 7:00p
303 URIS HALL
K. Jedidi
K. Jerath
57 / 60 [ More Info ]