Columbia University in the City of New York
Columbia University School of General Studies

BUSI W3021x and y Marketing Management 3 pts. Designed to provide students with an understanding of the fundamental marketing concepts and their application by business and non-business organizations. The goal is to expose students to these concepts as they are used in a wide variety of settings, including consumer goods firms, manufacturing and service industries, and small and large businesses. The course gives an overview of marketing strategy issues, elements of a market (company, customers, and competition), as well as the fundamental elements of the marketing mix (product, price, placement/distribution, and promotion).

Course
Number
Call Number/
Section
Days & Times/
Location
Instructor Enrollment
Spring 2015 :: BUSI W3021
BUSI
3021
25281
001
M 9:00a - 11:55a
142 URIS HALL
K. Jedidi 68 / 72 [ More Info ]
Autumn 2015 :: BUSI W3021
BUSI
3021
63781
001
M 9:00a - 11:55a
TBA
K. Jedidi 0 / 60 [ More Info ]