Columbia University in the City of New York
Columbia University School of General Studies

BUSI W3701y Strategy Formulation 3 pts. Provides an introduction to strategic management with two broad goals: to understand why some companies are financially much more successful than others; and to analyze how managers can devise a set of actions ("the strategy") and design processes that allow their company to obtain a financial advantage. Allows students to gain a better understanding of strategic issues and begin to master the analytic tools the strategists use, by studying the strategic decisions of companies in many different industries and countries, ranging from U.S. technology firms to a Swiss bank and a Chinese white-goods manufacturer. Topics include what companies can do to outperform their rivals; analysis of the competitive moves of rival firms relying heavily on game-theoretic concepts; and when it makes sense for companies to diversify and globalize their business.